Bubtree is a fertility clinic founded on changing the lives of countless families by making the dream of parenthood a reality. Led by Professor Bruce Dunphy, an international-renowned fertility expert and educator, who has dedicated his life’s work to the ongoing advancement of life science.

Professor Bruce Dunphy approached DAIS for assistance in creating a new brand identity and web strategy. With 20 years experience in reproductive health, fertility, IVF, endometriosis, endoscopic surgery and reproductive endocrinology, Professor Dunphy wanted to create a brand that connects the deeper understand of life science and reveal its possibilities. “Life science is what we know but fertility care is how we connect to our patients, as we guide them on their life journey".

The result is Bubtree, a playful brand that connects passion for life with the knowledge and wisdom of all aspects of life science. The new Bubtree brand was created so that it can be applied through all elements of the business from patient forms through to reception signage and of course the new website www.bubtree.com.au